“How to survive with tourism”

An open conference was held under this slogan on January 11th, 2012 in Goriška Brda (Slovenia). The conference was organised by The Institute for Tourism, Culture and Sport of the Community Brda, led by mag.Ariana B.Suhadolnik. Interesting and very well prepared lectures were going on in more directions. The director of the Directorate for Tourism of the Slovenian economy Ministry mag.Marjan Hribar was talking about the role of the government and its institutions at the development of tourism. He especially explained the preparation of the strategy for the development of tourism in the period from the year 2012 to 2016 and concluded that Slovenian tourism is moving towards perfect, active , safe and green destination. In the direction aOpportunities for the development of tourism in the region, the advantages of connecting destinations´ among others the Mayor of Brda Franc Mužič and the Mayor of Nova Gorica Matej Arčon were discussing . The stressed the necessity to overpass the small community and country borders. They stated it is very important to be aware of the final destination, of the region we want to promote and finally it is essential to connect all elements into a mutual and unique appearance- on the domestic and as well on the foreign market. The most interesting discussion was held by the honorary guest of the evening dr.Christoph Engl, the Marketing Director of Sudtirol. Namely this region has a brand name which includes the landscape, its products and the offers of various services. The President of the AACC Bernard Sadovnik and the Secretary-General Filip Warasch were also present at the conference.